Capable is a CRM you can run entirely from Claude or ChatGPT. One MCP endpoint with 66 tools lets your assistant read records, draft updates from your emails and meetings, and save only the changes you approve. HubSpot, Attio, Pipedrive and Salesforce also have an MCP server or connector for AI assistants today. They differ in whether the assistant can write or only read, whether you approve changes before they’re saved, and whether you pay per seat. Here’s how they compare.
Every change arrives as a draft you approve field by field, and seats are unlimited.
Its connectors for Claude and ChatGPT read and write the CRM, next to marketing and service tools. You pay per seat.
Its MCP server asks for confirmation in the assistant before each change. Free for up to 3 seats, then per user.
Whether each CRM works from Claude and ChatGPT, whether the assistant can write or only read, how changes are saved, and how you pay.
| CRM | Works from Claude | Works from ChatGPT | Assistant can write, not just read | Approval step before changes are saved | Pricing model | Free trial or free plan |
|---|---|---|---|---|---|---|
| Capable | Yes | Yes | Yes | YesField by field | $29 a month per workspace plus $0.49 per active account. Unlimited seats. Prospects are free. | 14-day free trial, no card needed |
| HubSpot | Yes | Yes | Yes | Not stated | Per seat, per month | Free CRM plan |
| Attio | Yes | Yes | Yes | YesPer action, in the assistant | Per user, per month | Free plan for up to 3 seats |
| Pipedrive | YesIn beta | YesIn beta | Yes | Not stated | Per seat, per month | 14-day free trial, no card needed |
| Salesforce | YesOn Enterprise Edition and above | YesOn Enterprise Edition and above | Yes | Not stated | Per user, per month | 30-day free trial of Starter Suite |
Based on each company’s public product, help and pricing pages, checked October 2026. “Not stated” means we found no public statement either way. Tell us if something has changed: hello@capable.run
Capable is built to be run from an AI assistant. Your assistant connects over MCP, reads your accounts, contacts and deals, and drafts updates from emails, calendar and recorded meetings. Nothing is saved until you approve it, and your team also gets a normal web app for when they want to look things up themselves.
HubSpot is a suite for marketing, sales and service. Its connectors for Claude and ChatGPT can read the CRM and create or update contacts and deals, and log notes and tasks; HubSpot says the assistant may show proposed changes before it runs them.
Attio is a flexible CRM built around its own web app, with a hosted MCP server for Claude and ChatGPT. Assistants can read and write records, and Attio’s server asks for confirmation in the assistant before it creates or updates data, unless the user chooses to always allow a tool.
Pipedrive is a pipeline-first sales CRM. Its MCP server, in beta, connects to Claude and to ChatGPT in developer mode, and can add and update deals and people. Pipedrive says assistant actions are recorded in the change log.
Salesforce is the enterprise CRM. Its hosted MCP servers connect to Claude and ChatGPT on Enterprise Edition and above, after an admin sets up a client app, and can create, read and update records within the permissions the admin configures.
The same three steps for any CRM with an MCP server or connector.
Look for an official MCP server, a listing in the Claude connector directory, or an app in ChatGPT. Official servers are kept up to date by the CRM itself; third-party ones may lag behind its API.
In Claude, add it under Settings → Connectors, or add a custom connector with the server URL. In ChatGPT, add it as an app or connector. Which plans allow custom connectors is up to Anthropic and OpenAI, so check yours.
Sign in to the CRM so the assistant acts with your permissions. Then check whether it can only read, or also create and update records, and whether changes wait for your approval.
of Michael Clausen’s CRM updates arrive through MCP, straight from Claude.
“I prefer never to touch it.”
Capable, HubSpot, Attio and Pipedrive (in beta) connect to Claude through an MCP server or connector, and Salesforce does on Enterprise Edition and above through its hosted MCP servers. See the table for what each one can do once connected.
Capable, HubSpot and Attio connect to ChatGPT, Pipedrive does in beta through ChatGPT developer mode, and Salesforce does on Enterprise Edition and above.
Yes. With Capable you connect your assistant once over MCP, and it can search, create and update records for you. Your team still has a web app if they want it.
In Capable, nothing. Every change the assistant proposes arrives as a draft, and you approve it field by field before it’s saved.
Capable charges $29 a month per workspace plus $0.49 a month for each active account: a company your team chooses to activate for ongoing work, such as opportunities, quotes or renewals. Prospects are free, and adding a teammate costs nothing.
MCP (Model Context Protocol) is an open standard that lets AI assistants like Claude and ChatGPT connect to other tools. A CRM MCP server is the CRM’s side of that connection: it lists what the assistant may do, such as search records or update a deal, and checks your permissions each time.
It depends on the CRM. All five CRMs in this comparison let the assistant create or update records, within your permissions. Some connectors elsewhere are read-only, so check before you rely on one.
An AI-native CRM like Capable is designed to be run from an assistant: its tools are built around whole jobs and every change goes through an approval step. A CRM with a connector adds an MCP server to a product built around its own web app.
Anthropic and OpenAI decide which of their plans can add connectors and custom connectors, and that changes often. Check your plan in Claude or ChatGPT before you start; Capable itself starts with a free trial.
It’s built for small B2B teams and founders who sell themselves. You can start a 14-day trial without a card.
Capable keeps the record. You approve what changes.
No card needed. Or talk to us first.