Capable vs Salesforce.
Salesforce is the enterprise standard: deeply customizable, sold per user in editions, with capabilities like CPQ sold as add-ons and usually set up by an admin or partner. Capable is one plan with every feature, set up by signing in, run from Claude or ChatGPT, with unlimited seats.
Capable and Salesforce, row by row.
Salesforce's figures are public USD list prices, billed annually, as published in September 2026.
| Topic | Capable | Salesforce |
|---|---|---|
| Pricing model | Unlimited seats. A $29 monthly platform fee per workspace, plus $0.49 per active account per month. Prospects and contacts are free. | Per user: Starter Suite $25, Pro Suite $100, Enterprise $175 and Unlimited $350 per user per month, billed annually. Pro Suite and up are sold on annual contracts. |
| Plans and features | One plan with every feature: quotes, sequences, reports and dashboards, custom objects, scheduling and the LinkedIn extension. Nothing waits behind a higher tier. | Editions unlock features in tiers. Configure-price-quote (CPQ) is a separate add-on from $75 per user per month. |
| Setup | Sign in with Google or Microsoft. Your email and calendar come in on their own, and you confirm which companies to track. | Usually configured by a Salesforce admin or an implementation partner. |
| AI assistants | Built to be run from Claude or ChatGPT through one MCP endpoint, with a web app for the whole team. | Agentforce, Salesforce's own AI agents, with the fullest version in the Agentforce 1 Sales edition at $550 per user per month. |
| AI changes to the record | Your assistant proposes updates with its reasoning. Nothing is written until a person approves it, field by field. | Agents act within the permissions and guardrails an admin configures. |
| A Chrome extension (beta) keeps your LinkedIn conversations on the contact you link them to, private to you. It never sends messages. | A LinkedIn Sales Navigator integration, with a separate Sales Navigator subscription. | |
| Terms | Monthly or yearly. 14-day free trial, no card required. No onboarding fee. | Annual contracts on most editions. |
10 people, 40 active accounts.
The same team on each plan, a year at annual list prices, in USD before tax. On Capable, adding a teammate costs nothing.
Which one fits you.
Choose Salesforce if
- You are a large organization with admins to build and run a heavily customized CRM.
- You need Salesforce's AppExchange, complex territories or enterprise compliance programs.
- Your company already standardizes on Salesforce across departments.
Choose Capable if
- You are a founder or a small team and want to be set up today, without a partner.
- Your team already works in Claude or ChatGPT and wants the CRM there.
- You want every change your assistant makes approved field by field before it is written.
- You want quotes, sequences and reports without moving up a tier to get them.
Moving from Salesforce.
Export your Salesforce accounts, contacts, leads and opportunities as CSV and import them yourself in Capable's settings: map the fields, preview what will be created, then import. Nothing conflicting is overwritten. Automation, custom code and layouts need their own plan; we can help.
Moving from another CRM?
Bring it with you.
Import CSV exports yourself, or get our help with the move.
Is Capable cheaper than Salesforce?
Yes, for small teams. A 10-person team with 40 active accounts pays $489.60 a year on Capable, against $3,000 on Starter Suite or $12,000 on Pro Suite at annual list prices (September 2026), before add-ons or implementation.
Does Capable charge extra for quotes?
No. Capable has one plan, and quotes are part of it: your assistant picks products from your catalog and the server prices the quote. Salesforce sells CPQ as a separate add-on.
Can I move from Salesforce to Capable?
Yes. Workspace admins can import Salesforce CSV exports themselves, with field mapping and a preview before anything is created. Automation, custom code and layouts are not recreated by an import; we can help plan those.
Is Capable built for enterprises?
Capable is built for founders and small B2B teams, typically under 20 people selling. For organizations rolling out across offices, see Capable for organizations.
Bring your whole team. Pay for the work.
Connect your email and calendar, import your data, and run the CRM from Claude or ChatGPT.
No card needed. Or talk to us first.