Outbound & prospecting
Reach out when the timing is right
Choose the signals that matter, check the context, and decide when a conversation would be useful.
Copies a prompt for your AI assistant
Start wherever you are
Bring something you’ve noticed or explore what to look for. Your agent helps you decide whether to act, wait, or skip.
Start with your AI assistant. Connect tools when needed.
Fictional example
An agency I spoke with asked me to come back after their website launch.
What do we know about whether that agreed follow-up moment has arrived?
I’ve only seen a launch announcement. I haven’t checked the original thread yet.
One possible decision after separating the signal from the evidence
Wait · check the original conversation
A reason to check, before a reason to send.
The announcement may connect to an agreed follow-up moment. It does not yet establish when to contact the person.
- Possible signal
- The agency announced a website launch after previously asking to reconnect after launch.
- Decision now
- Wait. Check the actual launch date, original request, right contact, and any newer conversations or contact restrictions.
- Reach out when
- The event and agreed follow-up are confirmed, the contact is eligible, and a useful message has been reviewed. Skip duplicates or withdrawn requests.
Reported by the user
A launch announcement and a recollection of a request to reconnect.
Still unverified
Original wording, actual event date, current relationship context, and whether someone has already followed up.
Next useful step
Read the original thread and current CRM context before drafting a message.
Context & open questions
- Why the distinction matters
- Publication date and event date can differ. An announcement is not proof of buying intent.
- How to revisit it
- This is a one-off review. Choose an owner and review condition if the decision stays on hold.
- If a routine would help
- Agree sources, frequency, owners, costs, notifications, and review rules first. Call it active only after setup is confirmed.
Fictional example · reusable format
Example working brief
This shows what you can keep. Your agent creates your own brief from your conversation.
- Purpose and possible signal
- Assess whether a website launch is the right moment to resume a conversation. The user recalls being asked to reconnect after launch.
- Exact decision
- Wait pending verification. Confirm the event date and original follow-up request, then review current relationship context. Consider contact only after eligibility and a useful message are reviewed. Skip duplicates or withdrawn requests.
- Why this direction
- An announcement might satisfy the agreed condition, but the original wording and current context may change the decision.
- Evidence and uncertainty
- User-reported announcement and recollection only. Original source, event date, right person, latest thread, ownership, active outreach, and restrictions are unverified.
- Current status
- Decision brief only. No source or CRM check, saved task, message, send, or recurring monitor exists.
- Pending steps
- Read the conversation and source. Check Capable and outreach tools. Agree to reach out, wait with a condition, or skip. Choose message, channel, timing, and approval only if contact is useful.
- Next coaching question
- Can you share the original follow-up request, or should we inspect it through an available connection?
- Owner and review point
- Not yet agreed. This is a one-off check; no future review has been scheduled.
Continue from the wait decision. Check original evidence and current context before changing the decision or preparing outreach.
Your result will reflect your conversation. Keep it in your assistant or a document you choose.
How the tools fit together
- 01
Signal source
What happened and when
- 02
Capable + conversations
What the relationship tells us
- 03
Your agent + you
Reach out, wait, or skip
- 04
Chosen tool, if useful
Carry out the reviewed step
Choose tools together. Execution depends on the connections and actions available in your assistant.
Read the full guide
Start wherever you are
Bring a situation or work out what makes timing meaningful for your offer. No finished ICP or prospect list is required.
Figure it out together
- Choose a meaningful signal
Explore what could make a conversation useful, then agree sources and evidence.
- Check event and context
Verify identity, actual date, and freshness. Review conversations, ownership, active outreach, and restrictions.
- Reach out, wait, or skip
Make the reason clear. Review outreach before it happens, or agree a condition for revisiting a wait decision.
- Choose whether to repeat
Keep it one-off or agree a supported review routine. A saved brief does not activate monitoring.
Tools and connections
- Your signal source
- Provide event evidence. Check coverage, original dates, access, and costs.
- Your AI assistant
- Separate facts from inference, compare context, and shape a useful next step.
- Capable
- Provide relationship context and supported records for decisions, tasks, and confirmed activity.
- Your outreach tool, if needed
- Handle approved messages. Check current restrictions and actual stop rules before sending.
What you’ll keep
A useful result and a copyable working brief with your decisions, reasons, evidence, assumptions, actual status, pending actions, and next question. Bring it back when you’re ready to continue.
A useful first outcome
You can explain the evidence, why the signal matters, and whether to act, wait, or skip. Any action or routine has an honest, verified status.
When to revisit it
Review when signals become noisy, sources change, or your offer evolves. Recheck current context before acting on an old brief.