Retention & expansion

Spot accounts that need attention

Understand meaningful changes and decide which customer situations deserve a closer look.

Copies a prompt for your AI assistant

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Start wherever you are

Bring a customer concern, a change you've noticed, or the sources you want to review. Your agent helps you understand what deserves attention.

Start with your AI assistant. Connect tools when needed.

Fictional example

You

Studio North created fewer handover briefs this month. I'm not sure whether I should be concerned.

Agent

What else changed in their work during that period?

You

They said fewer new projects were starting. I manage the account, but we haven't checked whether the briefs are still useful.

One possible review after checking the signal, context, and uncertainty together

Needs context · no risk label assigned

Check value before reading the drop as a problem.

Fewer briefs may reflect fewer new projects. The useful next question is whether handovers still help when projects do start.

Change to understand
Fewer handover briefs this month, alongside the customer's report of fewer new projects.
Reason for a closer look
The activity change has a plausible explanation, but the customer's current experience with the briefs has not been reviewed.
Proposed next action
You, as the account owner in this example, review the activity period and ask about a recent handover at the next suitable interaction.

What we know

The fictional user reports lower brief creation and a customer explanation about project volume.

Still to check

The source, exact comparison period, data freshness, project count, and whether the brief is still useful. Activity alone does not show dissatisfaction.

A next step to investigate

Check that the comparison is reliable, then review one recent handover with the customer if the question remains open.

Context & open questions
Proportionate response
Start with a context review. There is no basis here for an urgent escalation, a churn prediction, or a health score.
What would change the assessment
Customer feedback about missing value, a repeated unresolved issue, or a reliable change unexplained by project volume could justify a more focused follow-up.
Review note
Record the observed change, sources, alternative explanation, open question, proposed action, and outcome of the review.

Your result will reflect your conversation. Keep it in your assistant or a document you choose.

How the tools fit together
  1. 01

    Chosen signals

    Relevant changes with sources and dates.

  2. 02

    Customer context

    Understand what else could explain them.

  3. 03

    Your agent

    Prepare a reasoned review and next action.

Choose tools together. Execution depends on the connections and actions available in your assistant.

Read the full guide

Start wherever you are

A change, a concern, or a set of customer records can start the conversation.

Figure it out together

  1. Choose what to review

    Agree which accounts, signals, and sources are relevant to the question.

  2. Check the evidence

    Review source freshness, comparison periods, data gaps, and customer context.

  3. Explain the concern

    Separate observations from possible explanations and decide whether a closer look is warranted.

  4. Choose an owned next action

    Agree a proportionate review or follow-up, then capture what was learned.

Tools and connections

Your AI assistant
Help interpret evidence and choose a useful next action.
Capable, if connected
Review available account context and supported records within your chosen scope.
Product, support, or billing sources, if relevant
Supply specific evidence with its period, freshness, and limitations.

What you’ll keep

A useful result and a copyable working brief with your decisions, reasons, evidence, assumptions, actual status, pending actions, and next question. Bring it back when you’re ready to continue.

A useful first outcome

A reasoned account review with evidence, uncertainties, and a proportionate next action.

When to revisit it

When new customer feedback, a resolved issue, or fresher data changes the explanation.

View the setup prompt
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