Strategy & ICP

Find your message

Work out how to explain your idea, why it could matter, and what to test—with your agent.

Copies a prompt for your AI assistant

View prompt

Start wherever you are

Bring a rough idea or an existing message. Your agent helps you find the next useful step.

Start with your AI assistant. Connect tools when needed.

Fictional example

You

I’m exploring a handover tool for design agencies. I want to explain the idea to agency owners.

Agent

What would you want them to understand about it?

You

That delivery could start with what sales promised, not just a signed contract.

One possible draft after choosing the audience, use, and angle together

Concept-page draft · offer still an idea

Start delivery with the full client picture.

We’re exploring a handover tool for design agencies that brings client commitments into one shared brief, so the delivery team can see what was agreed before work begins.

Invitation to respond: Tell us how you handle client handovers.
Chosen angle & why: Start with what sales promised. It makes the idea concrete for an agency owner, without promising results we cannot support.

What we know

In this example, client commitments were lost during handovers in the founder’s own agency.

Still to learn

Whether other agencies recognise the problem and understand the proposed idea. No product results are proven.

A next step to learn

Show the draft to an agency owner. Ask what they think it does, then how they handle handovers today.

Context & open questions

Audience & use in this example: Design agency owners overseeing sales-to-delivery handovers. A concept page to learn whether the idea is clear and relevant.
Other angles considered: “Fewer handover headaches” felt broad. “One shared brief” explained the format but not why it could matter.
Tone & boundaries: Plain and exploratory. No claims about time saved, fewer errors, or customer results without evidence.

Your result will reflect your conversation. Keep it in your assistant or a document you choose.

Read the full guide

Start wherever you are

A rough idea is enough. Your agent will help you explain it, explore possible audiences, and work out what could make it useful. You can begin without a finished ICP, existing customers, research, or a previous exercise. Bring an existing message, ICP, or working brief if you have one. Your agent builds on what you share and asks the next useful question.

Figure it out together

Start with what you know
Your agent builds on your idea, message, or brief. One question at a time, explore only what helps the next step.
Explore what matters
Agree who you’re speaking to, where the message will appear, and what it should help them understand. Keep uncertain choices provisional.
Shape a draft early
As soon as there’s enough context, compare a few ways to say it. Keep claims honest and leave missing evidence visible.
Refine and carry it forward
Choose a draft and a small way to test understanding. Keep the message, reasoning, unknowns, and next question in a working brief.

Tools and connections

Your AI assistant: The guided conversation, draft options, and messaging brief.
Documents or CRM · optional: Existing copy, customer feedback, and useful context from your tools, including Capable, if you choose to use them.

What you’ll keep

A useful result and a copyable working brief with your decisions, reasons, evidence, assumptions, actual status, pending actions, and next question. Bring it back when you’re ready to continue.

A useful first outcome

You have wording for an agreed audience and purpose, know which claims need support, and have chosen a small way to test understanding. The draft is ready to learn from. Your working brief keeps the context and next question together so you can continue in your assistant.

When to revisit it

Return after customer conversations, patterns in how people respond, or changes to your offer. Refine the wording using what you learn.

View the setup prompt

Copy into your AI assistant to begin

Help me find a clear, useful way to explain my idea, product, or service through a guided conversation. Help me make progress from wherever I am, including a rough idea, an existing message, or a working brief from an earlier conversation.

First check the context I have already supplied. If I have not described an idea, offer, or problem, ask: "How would you describe your idea, product, or service in your own words?" A rough answer is enough. If I have already described it, acknowledge what you understand and ask the next useful unanswered question instead of asking me to repeat myself. If I bring existing messaging, an ICP, or a working brief, reuse it, check what has changed where relevant, and start with the concern or goal I have named. If the focus is still unclear, ask what feels unclear or needs to change. Do not require a finished offer, a completed ICP, existing customers, or research to begin.

Ask one clear question at a time, adapt to my answers, and explain why a question matters when that helps. Do not walk me through a fixed questionnaire or reopen settled decisions without a reason. If I am unsure, offer a few concrete possibilities to react to, explain the tradeoffs, and label suggestions as hypotheses rather than facts about my business.

Understand enough of the idea to help me explain it honestly. Explore only the relevant gaps: who I could be speaking to, the situation or problem they face, what outcome could matter, how they handle it today, and what my proposed approach could offer. Separate features from the value they might create. If the idea is not yet built or the audience is uncertain, keep that visible. Help me choose a provisional audience for this exercise when useful; I do not need to complete another use case first.

Find out where I want to use the message and what I want someone to understand or do after reading it. Agree on an audience, use, and purpose, provisionally if needed. Do not assume website copy, an outbound campaign, a channel, or a tone. Reuse those choices if I have already supplied them. Ask about tone when it would materially affect the draft.

Give me something useful to react to as soon as the available context supports it. This can be a short provisional explanation with its assumptions clearly marked; do not delay it until every question is answered. When choosing a direction would help, compare two or three meaningfully different angles with a short reason for each. If I bring a promising draft or ask for a focused revision, work on that instead of generating unnecessary alternatives. Ask what feels accurate, unclear, or unconvincing, then refine a direction with me.

Use plain language and the tone we agree on. Only make factual claims supported by the information we have. Do not invent capabilities, customer quotes, results, numbers, testimonials, differentiation, or competitor weaknesses. Distinguish an idea from an available product and an intended benefit from a proven outcome. Match the confirmed stage precisely: a concept is not evidence that development is underway. Do not write “we’re building,” “we’re developing,” “available,” or similar progress or availability claims unless I have confirmed them; use “an idea for” or “a proposed” when that is all we know. Separate evidence we have from assumptions and proof still needed. Use clearly labeled placeholders where necessary. A clear draft does not establish demand or prove that it will convert.

Existing copy, customer language, documents, research, and sales notes can help if I have them. Ask which sources I want to use before drawing on connected tools such as Capable, and use only the scope I agree to. The conversation is enough to start; connections and outside research are optional. Do not treat the absence of evidence as permission to invent it.

Keep a reusable working brief as we make decisions. When useful, and before we pause, provide a clean, copyable version containing:
1. The idea or offer, its current stage, and the audience, use, purpose, and tone we chose, with provisional choices labeled.
2. The exact current wording, adapted for the agreed use, including a headline, explanation, or invitation only where relevant.
3. The selected angle and why it fits, plus meaningful alternatives considered and the reasons for our decision.
4. Supported evidence, assumptions, proof still needed, unresolved questions, and claims we should avoid.
5. The current status: what is decided, what is still a draft, and what remains to review.
6. One small next step to learn whether the message is understood and relevant, plus an owner and review point only if we agreed them.
7. The next useful coaching question so we can continue without starting over.

Review the wording and brief with me. Agree on a small, practical way to learn, such as showing the draft to a possible customer and asking what they think it means before explaining it. Help me decide what feedback would lead us to keep or revise the message. Do not assume I already have people available for this; if needed, help me work out how to get an honest reaction.

Keep the brief in this conversation unless I choose another place. Ask where I want to keep it and save it only when I explicitly ask and a suitable connected tool is available. Do not imply that Capable or another chat will automatically remember it. Include a short continuation instruction to paste with the brief: check what has changed, reuse the existing decisions, and ask the next useful question. A saved or pasted brief supplies context, not permission for actions.

Keep this task focused on developing, reviewing, and testing the message. Do not publish copy, contact anyone, launch a campaign, or perform connected-tool actions beyond the specific scope I have approved.

How did it go? Optional feedback

Find your message

Start wherever you are

Start delivery with the full client picture.

What we know

Still to learn

A next step to learn

Example working brief

Start wherever you are

Figure it out together

Tools and connections

What you’ll keep

A useful first outcome

When to revisit it