Capable
- Best for
- Small teams that want Claude or ChatGPT to do the CRM updates
- Claude / ChatGPT
- Claude and ChatGPT
- Pricing
- $29 a month per workspace plus $0.49 per active account. Unlimited seats
- Free plan or trial
- 14-day free trial, no card
Attio alternatives for small teams
The right Attio alternative depends on why you’re leaving: usually per-seat pricing, wanting your AI assistant to do the CRM updates, or wanting something simpler to set up. Capable fits if you want Claude or ChatGPT to run the CRM and don’t want to pay per seat.
Why people look
Why do teams look for an Attio alternative?
- Pricing per seatAttio is free for up to 3 seats, then $35 per user a month on Plus and $79 on Pro, billed annually. As the team grows, so does the bill, including for people who only look things up.
- SetupAttio’s flexible data model is a strength, and it also means someone shapes the objects, attributes and lists to fit your process. Some small teams want a CRM that works without that.
- Where the AI worksAttio has AI built into its own app, and an MCP server that asks before each change. Teams that want Claude or ChatGPT to do the CRM work, rather than working in Attio’s app, look at CRMs built around the assistant.
Side by side
The best Attio alternatives
| CRM | Best for | Works with Claude / ChatGPT | Pricing model | Free plan or trial |
|---|---|---|---|---|
| Capable | Small teams that want Claude or ChatGPT to do the CRM updates | Claude and ChatGPT | $29 a month per workspace plus $0.49 per active account. Unlimited seats | 14-day free trial, no card |
| folk | Small teams managing contacts and pipelines | Claude; ChatGPT in developer mode | Per user, per month | 14-day free trial |
| Pipedrive | Sales teams that work from a visual pipeline | Claude and ChatGPT, in beta | Per seat, from €14 a month billed annually | 14-day free trial, no card |
| HubSpot | Teams that want marketing, sales and service in one suite | Claude and ChatGPT | Per seat; Starter from $7 a month billed annually (limited-time discount) | Free plan |
| Close | Sales teams that want a sales-only CRM | Claude and ChatGPT | Per user, per month | 14-day free trial, no card; no free plan |
| Clarify | Teams that want an AI-native CRM with unlimited users | Claude and ChatGPT | Unlimited users; AI features use credits | Free plan |
| Day AI | Teams that want customer memory for their AI agents | Claude, on paid plans | Per AI agent, no seat fees | Free plan |
folk
- Best for
- Small teams managing contacts and pipelines
- Claude / ChatGPT
- Claude; ChatGPT in developer mode
- Pricing
- Per user, per month
- Free plan or trial
- 14-day free trial
Pipedrive
- Best for
- Sales teams that work from a visual pipeline
- Claude / ChatGPT
- Claude and ChatGPT, in beta
- Pricing
- Per seat, from €14 a month billed annually
- Free plan or trial
- 14-day free trial, no card
HubSpot
- Best for
- Teams that want marketing, sales and service in one suite
- Claude / ChatGPT
- Claude and ChatGPT
- Pricing
- Per seat; Starter from $7 a month billed annually (limited-time discount)
- Free plan or trial
- Free plan
Close
- Best for
- Sales teams that want a sales-only CRM
- Claude / ChatGPT
- Claude and ChatGPT
- Pricing
- Per user, per month
- Free plan or trial
- 14-day free trial, no card; no free plan
Clarify
- Best for
- Teams that want an AI-native CRM with unlimited users
- Claude / ChatGPT
- Claude and ChatGPT
- Pricing
- Unlimited users; AI features use credits
- Free plan or trial
- Free plan
Day AI
- Best for
- Teams that want customer memory for their AI agents
- Claude / ChatGPT
- Claude, on paid plans
- Pricing
- Per AI agent, no seat fees
- Free plan or trial
- Free plan
Each fact is from the vendor’s own site, checked 29 October 2026. Where a vendor’s own pages list different prices, we give the pricing model rather than a number.
CapableSmall teams that want Claude or ChatGPT to do the CRM updates
An AI-native CRM built to be run from your assistant. Activity comes in from email, calendar and calls, the assistant proposes updates, and you approve each change field by field. Seats are unlimited; you pay for the companies you actively work with.
folkSmall teams managing contacts and pipelines
A CRM for contacts and pipelines with a hosted MCP server that gives Claude and ChatGPT read and write access. Priced per member.
PipedriveSales teams that work from a visual pipeline
A pipeline-first sales CRM. Its MCP server is in beta for Claude and ChatGPT developer mode, and can add and update deals and people.
HubSpotTeams that want marketing, sales and service in one suite
A broad suite for marketing, sales and service, with its own Breeze AI and connectors for Claude and ChatGPT that can create and update contacts and deals.
CloseSales teams that want a sales-only CRM
A sales CRM with an official MCP server for Claude and an official ChatGPT app. You choose whether the assistant can only read, also write, or also delete.
ClarifyTeams that want an AI-native CRM with unlimited users
Calls itself an AI-native CRM. Its MCP server connects to Claude, it has a ChatGPT app, and assistants can create and update records. Users are unlimited and AI features use credits.
Day AITeams that want customer memory for their AI agents
Describes itself as customer memory for your team. Its MCP server connects to Claude on paid plans and can read and write contacts, companies and opportunities; Day AI says every change is tracked and audited.
An honest note
When is Attio still the better choice?
- You want a flexible data model you can shape around your own objects and process.
- Your team, including a larger one, wants to do everything inside one well-designed web app.
- You are three people or fewer, so Attio’s free plan covers you.
- You’re happy with AI that works inside the CRM, plus an MCP server that asks before each change.
Head to head
Capable vs Attio
Attio and Capable are both modern, flexible CRMs, and both connect to Claude and ChatGPT. The difference is where the work happens and how you pay: Attio is a web app priced per seat, while Capable is built to be run from your AI assistant, includes every teammate, and bills by the companies you actively work with.
| Topic | Capable | Attio |
|---|---|---|
| Pricing model | Unlimited seats. A $29 monthly platform fee per workspace, plus $0.49 per active account per month. Prospects and contacts are free. | Per seat: $35 per seat per month on Plus (up to 10 seats) and $79 on Pro, billed annually. A free plan covers up to 3 seats. |
| Plans and features | One plan with every feature: quotes, sequences, reports and dashboards, custom objects, scheduling and the LinkedIn extension. Nothing waits behind a higher tier. | Free, Plus, Pro and Enterprise. Call Intelligence and advanced enrichment start on Pro; SSO on Enterprise. |
| AI assistants | Built to be run from Claude or ChatGPT through one MCP endpoint, with a web app for the whole team. | A web app first, with a hosted MCP server so Claude and ChatGPT can read and update the workspace. |
| AI changes to the record | Your assistant proposes updates with its reasoning. Nothing is written until a person approves it, field by field. | Assistants act through the MCP server with the connected user's access. |
| Custom objects | Custom objects, fields and pipelines, for sales, fundraising, partnerships or any relationship work. | Custom objects and a flexible data model are a core strength. |
| Never sends on your behalf. Sequences track each step; your assistant drafts and you send from your own inbox. | Email sending and sequences from the CRM. | |
| Call recording | Call Intelligence records and transcribes Zoom, Meet, Teams and Webex calls. 5 hours a month come with the paid plan, and more are sold in packs from $20 for 10 hours. Hours never expire. | Call Intelligence on the Pro plan. |
| A Chrome extension (beta) keeps your LinkedIn conversations on the contact you link them to, private to you. It never sends messages. | A Chrome extension adds people and companies to Attio from their LinkedIn profiles. | |
| Terms | Monthly or yearly. 14-day free trial, no card required. No onboarding fee. | Monthly or annual billing. Monthly costs more per seat. |
What a year costs: 10 people, 40 active accounts
Annual list prices in USD before tax, as published in October 2026. On Capable, adding a teammate costs nothing.
Choose Attio if
- You want to work mainly in a polished web app, and the assistant is an extra.
- You want the CRM itself to send your emails and sequences.
- You are three people or fewer and the free plan covers what you need.
Choose Capable if
- Your team already works in Claude or ChatGPT and wants the CRM there.
- You are hiring, and a per-seat bill would grow with every new teammate.
- You want every change your assistant makes approved field by field before it is written.
- You run more than sales: fundraising, partnerships or a network, in the same workspace.
- You want quotes, sequences and reports without moving up a tier to get them.
Switching
How do I switch from Attio?
Export your Attio companies, people and deals as CSV and import them in Capable’s settings: map the fields, preview what will be created, then import. Nothing conflicting is overwritten. If you’d rather not do it yourself, we can move it for you.
Is there a free Attio alternative?
Yes. HubSpot, Clarify and Day AI have free plans, and Attio itself is free for up to 3 seats. Capable, folk, Pipedrive and Close offer free trials instead; Capable’s is 14 days, with no card needed.
Which Attio alternative works with Claude?
All seven here connect to Claude through an MCP server (Pipedrive’s is in beta, and Day AI’s needs a paid plan). Capable is built to be run from Claude or ChatGPT, with every change it proposes approved field by field.
Is Attio per seat?
Yes. Attio’s paid plans are priced per user: Plus is $35 and Pro $79 per user a month, billed annually. The free plan covers up to 3 seats.
Can I import my Attio data?
Yes. Workspace admins can import Attio CSV exports into Capable themselves, with field mapping and a preview before anything is created, or we can move it for you.
Bring your whole team. Pay for the work.
Connect your email and calendar, import your Attio data, and run the CRM from Claude or ChatGPT.
No card needed. Or talk to us first.